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SPIN Selling
Bok av Neil Rackham
Outside In: The Power of Putting Customers at the Center of Your Busines...
Bok av Harley Manning
Differentiate or die : survival in our era of killer competition
Bok av Jack Trout
The innovator's dilemma : The innovator's dilemma
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Consumer behaviour
Bok av Michael R Solomon
The Go-Giver Influencer
Bok av Bob Burg och John David Mann
Positioning : the battle for your mind
Bok av Al Ries
Building a Storybrand: Clarify Your Message So Customers Will Listen
Bok av Donald Miller

The 22 immutable laws of marketing : violate them at your own risk

Bok av Al Ries
The authors have distilled their 40-plus years of marketing expertise to provide the key to today's competitive marketplace, showing you what makes some products inordinately successful while others fall by the wayside.