The Apple experience : the secrets of delivering insanely great customer service : the secrets of delivering insanely great customer service

apples 5 core principles - now in the palm of your hand! steve jobs and apple re-imagined retail in their iconic apple stores. The Apple Experience reveals the secrets to the pioneering brands unparalleled success during one of the most difficult retail environments in decades. a global expert on the business methods of steve jobs, carmine gallo uncovers the five steps of service that the companys customer-facing employees follow in apple stores to engage customers. Any business that deals with people, both employees and customers, can adopt these techniques initiated by Steve Jobs to achieve Apple-like market dominance by enriching lives, building loyalty, and reimagining the customer experience. "if you have a retail business then this is a must readbusiness owners and managers in any industry can benefit from the lessons" Strategist, April 2012