The new emerging market multinationals : four strategies for disrupting markets and building brands

Praise for the new emerging-market multinationals One of strategy and businesss Best Business Books of the Year "this book is a real eye-opener. it will forever change your assumptions about international economic competition and who the winners will be." philip kotler kellogg school of management and author of Winning at Innovation "an insightful readessential for those wishing to understand the evolution and growth of emerging-economy emncs and how they will reshape global market structures." anand mahindra, vice chairman and managing director, mahindra group, india "as this timely book so insightfully points out, the rise of emerging-market multinationals is shifting the global competitive landscape and forcing us to think hard about new growth, strategy, and talent equations. a must-read for business leaders responsible for navigating today's global environment. muhtar kent, chairman and chief executive officer, the coca-cola company "this book offers an array of fascinating examples and an interesting framework for stimulating thinking about emncs' strategic options." pankaj ghemawat, iese business school, and author of World 3.0 "a must-read. the book is well researched and provides compelling case illustrations. i highly recommend it." w. chan kim, professor, insead; codirector, insead blue ocean strategy institute; and bestselling author of Blue Ocean Strategy "this is the future of global competition. you need to understand it if you aspire to be a player or if global markets are now a part of your strategy." david a. aaker, vice chairman, prophet, and bestselling author of Brand Relevance "this book gives a clear idea of the success formula of emerging-market multinationals by showing practical insights based on a deep understanding of emncs. this will help readers from any type of company structure their own growth strategies." wonhong cho, executive vice president and chief marketing officer, hyundai motor company "an excellent collection of ideas and examples that should inspire companies in emerging markets looking to build brands and markets anywhere." BUSINESSWORLD About the Book: LG. HTC. Tata. Haier. Lenovo. Arcelik. Natura. from smartphones and computers to blue jeans and beer, companies from china, india, taiwan, mexico, turkey, and other emerging markets are now winning leading market shares with their own-branded, high-quality productsrather than with poorly produced products sold under others' brand names. these emerging-market multinational companies (emncs) are giving the incumbent market leaders of north america, western europe, and japan a run for their money in the areas of innovation, branding, and marketing. How have these small, under...