Valuing Intangible Assets

The one-volume intangible valuation library--from trusted authoritiesRobert Reilly and Robert Schweihs. Seen as a science by someprofessionals--as an art by others--the accurate valuation ofintangible assets can nonetheless be a daunting financial maze. Intheir latest comprehensive valuation resource, financial expertsRobert F. Reilly and Robert P. Schweihs present in detail the theoryand methodology associated with the identification, valuation, andeconomic analysis of intangible assets. Valuing Intangible Assetsprovides the necessary skills, judgment, and knowledge to truyunderstand the entire process of intangible valuation. Beginning witha general, fundamental overview of the topic, and building to morespecific, advanced theories and practices, this essential book:clarifies the distinctions--and also the relationships--betweentangible and intangible assets; works through each of the three basicvaluation approaches--cost, market, and income--with guideliens todetermine which is appropriate for a given situation; discussesremaining useful life analysis, transfer pricing analysis, andeconomic damanges analysis; summarizes professional standards,including USPAP intangible asset valuation and reporting standards;introduces and describes specific types of intangibles: contract,copyright, goodwill, and more; provides entertaining and in-depth casestudies to provide real-world application for concepts and activities