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Service management and marketing : managing the moments of truth in serv...
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Services marketing : integrating customer focus across the firm
Bok av Valarie A. Zeithaml
Services marketing : integrating customer focus across the firm
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Service Management: Operations, Strategy, Information Technology (Int'l Ed)
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Services Marketing: People, Technology, Strategy (Eighth Edition)
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Principles of services marketing

Bok av Adrian Palmer
With a rigorous and comprehensive approach, Principles of Services Marketing 4/e provides readers with the ideal introduction to this key marketing topic. This new edition includes the most up-to-date examples and most relevant theory, and is structured to cover the content that is most essential to those taking any services marketing course.