"Expressive Organization: Linking Identity, Reputation, and the Corporate Brand" : linking identity, reputation, and the corporate brand

This book challenges current beliefs about organizational identity, reputation, and branding. A highly-talented and diverse team of contributors reveals a wealth of new ideas for discovering the answers to questions troubling contemporary organizations. How does an organization create a strong reputation? What are the implications of corporate branding on organizational structures and processes? How do organizations discover their identities? This multi-disciplinary text will have broad appeal for both students and practitioners alike.