Liknande böcker

Global Place Branding Campaigns across Cities, Regions, and Nations
Bok av Ahmet Bayraktar
City Branding: Theory and Cases
Bok av Keith Dinnie
Managing and Marketing Tourist Destinations
Bok av Metin Kozak och Seyhmus Baloglu
Places : identity, image and reputation
Bok av Simon. Anholt
Urban destination marketing in contemporary Europe : uniting theory and...
Bok av John Heeley
Destination Marketing Organisations
Bok av Steven Pike
Food Tourism Around The World
Bok av C Michael Hall
Marketing Tourism, Events and Food 2nd edition : A customer based approach
Bok av Craig Hirst

Place branding : glocal, virtual and physical identities, constructed, imagined and experienced

Bok av Robert Govers
The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of place branding together in an academic format but is at the same time useful for practice.