Liknande böcker

Public Relations for the New Europe
Bok av Trevor Morris
The new rules of marketing and PR : how to use social media, blogs, news...
Bok av David Meerman Scott
"Expressive Organization: Linking Identity, Reputation, and the Corporat...
Bok av Majken Schultz
Rhetorical and Critical Approaches to Public Relations : how gender can...
Bok av Robert L. Heath
Public Relations As Activism
Bok av Derina R Holtzhausen
Share this : the social media handbook for PR professionals
Bok av Cipr
The fall of advertising and the rise of PR
Bok av Al Ries
International Public Relations : Negotiating Culture, Identity, and Power
Bok av Patricia A. Curtin

PR- A Persuasive Industry? : Spin, Public Relations and the Shaping of the Modern Media

Bok av T Morris
Public relations is a big and rapidly growing industry, with annual growth rates of 20-30%. It spans the worlds of business, politics and culture, sport and entertainment. PR is everywhere. And yet, though it is much talked about it is little analyzed.