Liknande böcker

Political Marketing
Bok
Election Posters Around the Globe : Political Campaigning in the Public...
Bok av Christina Holtz-Bacha
Global Political Marketing
Bok av Jennifer Lees-Marshment
Marketing Leadership in Government : Communicating Responsiveness, Leade...
Bok av Edward. Elder
Political Marketing in the 2016 U.S. Presidential Election
Bok av Jamie Gillies
Political Public Relations : Concepts, Principles, and Applications
Bok av Jesper Stromback
Campaign Communication and Political Marketing
Bok av Maarek Philippe J Maarek
Managing Democracy in the Digital Age : Internet Regulation, Social Medi...
Bok av Julia Schwanholz

The Political Marketing Game

Bok av Jennifer. Lees-Marshment
The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.