The ten principles behind great customer experiences

Create a great customer experience whoever you are. Customers are powerful. They have a loud voice, a wealth of choice and their expectations are higher than ever.   This book covers ten principles you can use to make real world improvements to your customers experiences, whatever your business does and whoever you are.    For managers, leaders and those starting a new business, the book shows that making improvements customers will appreciate doesnt need to be complicated or cost a fortune.   Written for results Practical advice thats easy to implement Start making improvements fast   Everything you need Get started immediately using the companion worksheets   No jargon Effortless to read No previous knowledge required   Inspiring examples Key ideas are brought to life by great case studies   Universally applicable The principles work for any product or service, however large the business   Concise and skimmable Read a chapter a day on your commute Get what you need, whatever your time limits