Liknande böcker

This is Marketing : You Can't Be Seen Until You Learn To See
Bok av Seth Godin
The innovator's dilemma : The innovator's dilemma
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Making markets : how firms can design and profit from online auctions an...
Bok av Ajit Kambil
City Branding: Theory and Cases
Bok av Keith Dinnie
Building strong brands
Bok av David A. Aaker
Sensory Marketing : An Introduction
Bok av Bertil Hulten
Marketing moves : a new approach to profits, growth, and renewal
Bok av Philip Kotler
Relationship Marketing
Bok av David Ballantyne

What Were They Thinking?

Bok av Robert McMath
Offers humorous lessons of good marketing practices gleaned from such costly product failures as rabbit jerky, Crystal Pepsi, and Crackerjack breakfast cereal.