Liknande böcker

Marketing communications : frameworks, theories and applications
Bok av Chris Fill
Confessions of an advertising man
Bok av David Ogilvy
Building strong brands
Bok av David A. Aaker
No Logo
Bok av Naomi Klein
Strategic Brand Management
Bok av Kevin Lane Keller
Advertising and promotion : an integrated marketing communications persp...
Bok av George E. Belch
The Discourse of Advertising
Bok av Guy Cook
The 22 immutable laws of marketing : violate them at your own risk
Bok av Al Ries

Ogilvy on advertising

Bok av David Ogilvy
David Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising, gives valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate.