Hypnotic writing [electronic resource] : how to seduce and persuade customers with only your words / Joe Vitale

A world-renowned marketer explains the keys to writing powerful, persuasive selling copy Hypnotic writing is any writing that holds the reader’ s attention. It guides people into a focused mental state where they are inclined to buy the product or service being promoted. Hypnotic Writing reveals the tricks of the trade used by great marketers and writers, including information on promoting and selling products, targeting ideal customers, marketing to niche audiences, and creating powerful sales letters, e-mails, ads, and Web sites. Using five simple steps, marketing guru and author Joe Vitale teaches readers how to create hypnotic writing from the ground up– and convince anyone of anything. Joe Vitale (Wimberley, TX) is President of Hypnotic Marketing, Inc., a marketing consulting firm. He has been called " The Buddha of the Internet" for his combination of spirituality and marketing acumen. His other books include There’ s a Customer Born Every Minute (0-471-78462-1), Life’ s Missing Instruction Manual (0-471-76849-9), The E-Code (0-471-71855-6), and The Attractor Factor (0-471-70604-3), all from Wiley.