Sustainable Graphic Design

A single-source guide to developing sustainable graphic and print design solutions Graphics and print design are frequently thought of as activities that yield purely decorative results. Their tangible effects are often ignored-- despite the fact that graphics and print design can be responsible for leveling a forest to produce a barely glanced at catalog or mail piece. By viewing graphic design as a holistic process, and by exploring eco-friendly materials and production techniques, designers can create a more sustainable system of graphic and print design. With information on materials and processes as well as case studies, this is a forward-looking toolkit for design professionals who want to take a more sustainable approach to their work. Wendy Jedlicka (Roseville, MN) is President of Jedlicka Design Ltd. and the author of Packaging Sustainability: Tools, Systems and Strategies for Innovative Package Design (978-0-470-24669-6). She is a faculty member in the Minneapolis College of Art and Design's groundbreaking Sustainable Design Certificate Program.