Business innovation for dummies [electronic resource] / by Alexander Hiam

Discover how to access your creative power to boost your successin business Success in business demands constant creativity. Generatingfresh solutions to problems and the ability to invent new productsor services for a changing market are part of the intellectualcapital that gives a company its competitive edge. Business Innovation For Dummies gives you practical,easy-to-follow information for generating new ideas, usingcreativity to boost sales, solving problems creatively, masteringthe art of invention, honing creative thinking skills, andidentifying new opportunities. * Advice on how to apply creativity to the workplace * Ideas for spicing up presentations * Shows you how innovation leads to more productive business Business Innovation For Dummies is a must-have guide foranyone in business who is looking to harness their creativity toboost productivity and revenue!