Fundraising for dummies [electronic resource] / by John Mutz and Katherine Murray

The fun and easy way to raise money for your cause Fundraising For Dummies, 3rd Edition shows you how totake advantage of the latest strategies and resources available forraising money through everything from special events to onlinedonations, in both good and bad economic times. The authors teachyou how to market your organization using the most up-to-date toolsand technologies available through the Internet. This expandededition also offers information about philanthropy and tax law. * Contains new tips and techniques for creating materials thatbring in contributions and support for the more than 1.4 millioncharitable and nonprofit organizations in the United States * Explains how to use social media to keep donors and volunteersengaged through Facebook, LinkedIn, Twitter, and Webtechnologies * Covers grassroots online fundraising and how to host big eventson a shoestring budgetYou'll also find tips on negotiating without alienating donorsand developing long-term organizational goals. All these strategiesare what makes this resource indispensable!