The Olympic Games explained : a student guide to the evolution of the modern olympic games

This multidisciplinary text is a comprehensive introduction to the central themes and background of the modern Games. The text considers a range of topics including:  the ancient Olympics the modern revival of the nineteenth century the development of the Games throughout the twentieth century. the media and the Olympics Olympic marketing and sponsorship. Complemented by a dedicated website offering access to unique archive and other document sources, this book brings its audience the best Olympic educational expertise available.