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Public Relations and Nation Building : Influencing Israel
Bok av Margalit Toledano
All public relations emerges from particular environments, but the specific conditions of Israel offer an exceptional study of the accelerators and inhibitors of professional development in the history of a nation. Documenting and analyzing the contribution of one profession to building one specific nation, this book tells the previously-untold story of Israeli public relations practitioners. It illustrates their often-unseen, often-unacknowledged and often-strategic shaping of the events, narratives and symbols of Israel over time and their promotion of Israel to the world. It links the profession's genesis - including the role of the Diaspora and early Zionist activists - to today's private and public sector professionals by identifying their roots in Israel's cultural, economic, media, political, and social systems. It reveals how professional communicators and leaders nurtured and valued collectivism, high consensus, solidarity, and unity over democracy and free speech. It investigates such key underpinning concepts as Hasbara and criticizes non-democratic and sometimes unethical propaganda practices. It highlights unprecedented fundraising and lobbying campaigns that forged Israeli identity internally and internationally. In situating Israeli ideas on democracy in the context of contemporary public relations theory, Public Relations and Nation Building seeks to point ways forward for that theory, for Israel and for the public relations of many other nations.
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Public Relations and Nation Building : Influencing IsraelEngelska - Inbunden
ISBN: 9780415698924
ISBN: 9780415698924
Public Relations and Nation Building : Influencing IsraelEngelska - E-bok
ISBN: 9781136678837
ISBN: 9781136678837
Public Relations and Nation BuildingOkänt
ISBN: 9781136678769
ISBN: 9781136678769
Public Relations and Nation Building : Influencing IsraelEngelska - Pocket
ISBN: 9780367866693
ISBN: 9780367866693
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Public Relations and Nation Building : Influencing Israel
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Public Relations and Nation Building
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Public Relations and Nation Building
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