Religion and Commodification: "Merchandizing" Diasporic Hinduism (Routledge research in religion, media and culture ; 1)

Using the lens of 'visuality' and 'materiality,' this book offers insights into the everyday religious lives of Hindus as they strive to sustain theistic, devotional Hinduism in diasporic locations. Relying on primary ethnographic data, the book engages key thematics in the fields of material religion, religion and consumption and visual Hindu culture.