12 powers of a marketing leader : how to succeed by building customer and company value

HOW TO SUCCEED AS A MARKETING LEADER IN TODAYS GLOBAL, DIGITAL WORLD. what makes an effective and successful marketing leader? the authors of this groundbreaking book conducted a worldwide study with profiles of more than 68,000 business leaders--and discovered 12 essential traits that can make or break your success. The 12 Powers of a Marketing Leader is the first and only leadership book for marketers based on anything like this level of research evidence. learn how to: mobilize your boss: Make an impact at the highest level and align marketing with the companys priorities. mobilize your colleagues: Inspire and motivate your colleagues to act on your ideas. mobilize your team: Build and hone a winning marketing team. mobilize yourself: Focus on goals that will benefit your customer, company, and long-term career. warning: this is not a marketing book. Its a leadership book for marketers, using the latest research on what works--and what doesnt--in marketings digital age.  By zeroing in on the value creation zone (V-Zone) --the all-important overlap between your companys and customers  needs--youll be able to help the business win in the market --and achieve your career goals. BONUS:  Receive full access to an online self-assessment tool and other marketing leadership resources.