Fundamentals of Strategy

The book is easy to follow and easy to understand. It is well structured and covers the relevant issues in strategy. A strength of the book is that it has a lot of practical examples, successfully conveying to students that strategy is of practical relevance. Ingo Kleindienst, Aarhus University It is short and to the point . The 3 circle model and the breakdown into chapters of focus all make it more accessible and give a framework to both teaching and learning. The case studies to exemplify models are also very useful. Mark Ellis, Sheffield Hallam The main strengths are the concise overview given into the subject of strategic management as well as its clear structure, the interesting illustrations and case studies. Dr Krystin Zigan, University of Kent   From the author team of the market-leading text Exploring Strategy, comes a new edition of Fundamentals of Strategy. Designed to help student and business executives boost their academic and professional careers, Fundamentals of Strategy is the most concise and easy to follow overview of the fundamental issues and techniques of strategy. Fundamentals of Strategy, 4th edition    Delivers the essential concepts and techniques of strategy in a new 8-chapter structure. This allows additional space to unpack the fundamentals in depth, and at times more critically.    Revamped final chapter on Strategy in action, raising implementation issues such as organisational structure, management processes and strategic change.    Covers up-to-date topics including business models, sustainability and entrepreneurial start-ups.    Engages the reader with real-world strategy problems and provides insights and strategy examples from a wide range of international organisations.    New and updated cases and illustrations featuring small and large organisations from profit and not-for-profit sectors and operating all over the world.    Links to online support material.   This book is particularly suited for those engaged in short undergraduate, MBA and executive courses or engaging with strategy for the first time.