Marketing Management, An Asian Perspective

For undergraduate and graduate courses in marketing management.   The gold standard for todays marketing management student. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.  The world of marketing is changing everydayand in order for students to have a competitive edge, they need a textbook that reflects the best of todays marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in todays marketing theory and practice. Marketing Management: An Asian Perspective, 7th edition continues to showcase the excellent content that Kotler has created with examples and case studies that are easily recognized. This enables students to relate to and grasp marketing concepts better.