Marketing : become a brilliantly effective marketer in today's chaotic world, regardless of the size of your budget / Richard Hall

All the tricks of the trade   To make your marketing campaign a success, you must engage your customers with something that they cant fail to notice, that interests them, that they like, that they want to know more of and become part of.   Brilliant Marketing shows you just how to do all of this. It provides all of the skills, examples, attitudes and techniques that you will need to plan and carry out the most outstanding and alluring campaigns. It also contains specific advice for new start-ups and small businesses where brilliant marketing can catapult you to success. Learn what it takes to make a real difference in marketing Create and implement a successful brand Build lasting relationships with your customers