Innovating strategy process [electronic resource] / edited by Steven W. Floyd ... [et al.]

Innovating Strategy Process presents a series of reflective essays by established and emerging scholars on the subject of innovation, considering it both as an outcome of strategy and as a process in itself. * Contains new ideas and rich case descriptions that will trigger creative thinking about how to design a more innovative strategy process. * Offers new conceptual frameworks for analyzing and designing strategy process. * Addresses cutting--edge topics, such as play as the means and art as the impetus for strategy--making; the role of emotion in new venture decision--making; and science and entrepreneurship as a source of innovative strategies. * Signals the future direction of the field.