Media studies : an introduction

Media Studies is a comprehensive text for introductory and advanced courses in the growing field of media studies, integrating history with close textual analysis in a concise, readable style. * Explores the growing synergies between print and online journalism, and the growth of independent journalism through blogging * Discusses the ways advertising is connected to print and screen, economically and from the perspective of the reader * Gives students the analytical skills they need in a presentation that is readable without sacrificing complexity * Allows students to move within the media they know while increasing comprehension