Science Communication in Theory and Practice [electronic resource] / edited by Susan M. Stocklmayer, Michael M. Gore, Chris Bryant

This book provides an overview of the theory and practice of science communication. It deals with modes of informal communication such as science centres, television programs, and journalism and the research that informs practitioners about the effectiveness of their programs. It aims to meet the needs of those studying science communication and will form a readily accessible source of expertise for communicators.