Liknande böcker

Consumer behaviour
Bok av Michael R Solomon
Consumer behavior : buying, having, and being
Bok av Michael R. Solomon
Basic Marketing Research
Bok av Naresh K. Malhotra
Services marketing
Bok av Christopher H. Lovelock
framework for marketing management
Bok av Philip Kotler
Long tail : [varför framtidens ekonomi handlar om att sälja mindre av mer]
Bok av Chris Anderson
Att skapa upplevelser : från OK till WOW!
Bok av Lena Mossberg
Butiken : upplevelse, organisation och plats
Bok av Lena Eskilsson Cecilia Fredriksson Kristina Bäckström Carina Sjöholm Filippa Säwe Ida de Wit Sandström Birgitta Olsson Ola Thufvesson Ulf Johansson

Why we buy : shopping som vetenskap

Why we buy : the science of shopping
Bok av Paco Underhill
Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culturefull of fresh observations and important lessons from the cutting edge of retail such as Internet behemoths Amazon and iTunes as well as the globalization of retail in the worlds emerging markets.