Liknande böcker

Marketing management : analysis, planning, implementation, and control
Bok av Philip Kotler
Advertising and promotion : an integrated marketing communications persp...
Bok av George E. Belch
Strategic market management
Bok av David A. Aaker
Purple Cow
Bok av Seth Godin
Strategic advertising management
Bok av Larry Percy
The luxury strategy : break the rules of marketing to build luxury brands
Bok av Jean-Noël Kapferer
Blue ocean shift : nå framgång utan konkurrens
Bok av Renee A Mauborgne
Från nöjda kunder till glödande fans
Bok av Kenneth H. Blanchard

Marketing moves : a new approach to profits, growth, and renewal

Bok av Philip Kotler
The authors of this volume show readers how to combine the old tools and strategies of marketing with all the new digitally enabled ones. Topics include: formulating a market-renewal strategy, identifying market opportunities, and achieving profits and growth through market renewal.