Ultimate guide to pay-per-click advertising / Richard Stokes ; Andrew Welyczko, cover design

Learn the Success Secrets of Search Advertising Millions compete for exposure on Google, Yahoo!, and MSN Live Search, but 97% of them fail to get results. Become one of the elite 3% who succeed. How? Search advertising specialist Richard Stokes reveals that and more! Covering all major search engines, this powerful guide discloses:The $100 Bidding Myth: why outbidding competitors rarely results in more traffic Simple website changes that can increase sales by 500% How to drive 80% or more of online revenues with rare superconverter keywords Winning strategies of the worlds top search marketersThe best ads on the internet and how to write themThe real factors for driving high click-through rates How to find competitors budgets, ad copy, and best keywordsHow to manage bids without expensive bid-management softwareAnd more! Having Rich Stokes work on your Search Marketing is like getting Michel Jordan to play on your pick-up B-ball team. It doesnt matter who you play youre going to win. Rick Carlson, CEO, Surf Secret "Richard Stokes knows things about Google that hardly anybody else in the world knows. Far more than most Google employees. Why? Because he operates a market research company that constantly analyzes the search results of millions of keywords. I consult with hundreds of business owners who manage large Google accounts, but every time we get together, I learn something new from him. Perry Marshall, author and world's most-quoted consultant on Google advertising Richs unique perspective and deep analytical skill make The Ultimate Guide to Pay-Per-Click Advertising one of the must-read books of the year for every search marketer. David Szetela, CEO, Clix Marketing