How to make it in the new music business : practical tips on building a loyal following and making a living as a musician

In the last decade, no industry has been through as much upheaval and turmoil as the music industry. It is a democratic, "DIY" business and any guide to success in these new waters must be told by someone who has survived them. Ari Herstand's How to Make It in the New Music Business is not only a brilliantly compiled tutorial on how to accomplish specific tasks-routing a tour, negotiating contracts, getting paid for streamed plays or licensing music-but also a manifesto, encouraging musicians to pave their own path.