The Rhetoric of Moral Protest: Public Campaigns, Celebrity Endorsement, and Political Mobilization (De Gruyter Studies in Organization) : public campaigns, celebrity endorsement, and political mobiliz

Frontmatter -- Table of contents -- Introduction -- Part I Towards a theory of political mobilization -- Part II Investing in popular music: the opportunities for campaigning -- Part III Designing and composing protest simulacra: the campaign events and artifacts -- Part IV Understanding and explaining mobilization: campaign strategies and organized collective action -- Part V The globalization of collective action: international campaigns in context -- Epilogue -- Music scores -- References