Liknande böcker

Ideas in Marketing: Finding the New and Polishing the Old
Bok av Krzysztof Kubacki
UX Redefined : Winning and Keeping Customers with Enhanced Usability and...
Bok av Johannes. Robier
New Meanings for Marketing in a New Millennium : Proceedings of the 2001...
Bok av Melissa Moore
Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Confer...
Bok av Michael. Levy
The Quintessence of Marketing
Bok av Nils Bickhoff
Uniform Across-the-Board Promotions
Bok av Marc-Oliver Jauch
Fundamentals of business-to-business marketing : mastering business markets
Bok av Michael. Kleinaltenkamp
Proceedings of the 1993 World Marketing Congress
Bok av M Joseph Sirgy

New Online Retailing : Innovation and Transformation

Bok av Gerrit. Heinemann
The authors describe in detail what makes today's online retailing different and provide 8 central success factors for the new generation of Internet sales. Based on internationally recognized best practices, it becomes obvious what makes online retailers successful. The authors pull together "lessons learned" from the last 10 years, and give readers a tour of the future of online selling.