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China's Neighbors
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Luxury Marketing : A Challenge for Theory and Practice
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Chinese Business : Rethinking Guanxi and Trust in Chinese Business Networks
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The Seven Principles of WOM and Buzz Marketing
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Market-Driving Behavior in Emerging Firms : A Study on Market-Driving Behavior, its Moderators and Performance Implications in German Emerging Technology Ventures

Bok av Jesko-Philipp Neuenburg
Jesko-Philipp Neuenburg researches the market-driving behavior - i.e. the behavior of a company that is directed to fundamentally change the structure of the market and/or behavior of market stakeholders - in emerging firms.