Feeling Asian Modernities: Transnational Consumption of Japanese TV Dramas : transnational consumption of Japanese TV dramas

The recent transnational reach of Japanese television dramas in East and Southeast Asia is unprecedented, and not simply in terms of the range and scale of diffusion, but also of the intense sympathy many young Asians feel toward the characters in Japanese dramas, so that they cope with their own modern lives by emulating the lives on screen.