FT Guide to Strategy : How to create, pursue and deliver a winning strategy

It is difficult to imagine how you could be a good strategist without this book: essential and stimulating reading. Chris Outram, Chairman Emeritus and Founder, OC&C Strategy Consultants   If you want a world-class strategy for next to no cost, this book is for you. Tim Bunting, former Chairman, Betfair   Highly readable and amazingly useful.  Itdistils the work of strategy experts and makes it all so easy to use.  Koch has a unique and insightful perspective on almost all aspects of strategy. Geoff Cullinan, Partner, Bain & Company   YOUR COMPLETE GUIDE TO STRATEGY. PLAIN AND SIMPLE. The Financial Times Guide to Strategy cuts through the nonsense to offer you a straightforward, authoritative guide to strategy at both the corporate and business unit levels. The fourth edition of this bestselling book is a no-holds barred, jargon-free guide to the strategic models, tools and thinkers you really need to know about. Easy-to-read and logically structured, it leads you through each step in understanding, creating, and pursuing  successful strategy. It shows you which questions to ask, how to go about answering them, and then what action to take.   Based on long experience and on conversations with  leading strategists around the world, Richard Koch helps you discover:             Just what you need to know about strategy           Which models and tools will be the most useful for you           The leading thinkers who have made the greatest contribution to the science and practice of strategy, from Bruce Henderson and Michael Porter to Philip Rosenzweig and Chris Zook           The essential details of over 200 strategic concepts, tools and techniques, from core competency to disruptive technology, from globalisation to the innovators dilemma