Corporate diplomacy [electronic resource] : the strategy for a volatile, fragmented business environment / Ulrich Steger ; with a foreword by Anthony Burgmans

Based on a wealth of empirical studies and case studies, this book explains the strategic choices companies have to make in order to remain consistent. In each chapter, real--life examples illuminate the key message managers should take away from the book. It offers a purely managerial viewpoint focused on what managers can do to manage the business enviroment in any situation.