Small Business Web Sites Made Easy

Take your business online and start generating additional revenue with help from this highly visual, easy-to-follow guide. Small Business Web Sites Made Easy shows you how to use HTML, CSS, JavaScript, PHP, and other tools to create a compelling site that's functional, flexible, secure, and ready for commercial transactions. The book also covers the fundamentals of web-based marketing, including search engine optimization and pay-per-click advertising. Now you can establish a solid online presence without the expense of hiring a designer! *Learn essential HTML skills *Plan your site architecture *Add style to your web site using Cascading Style Sheets (CSS) *Make your pages come alive with JavaScript elements *Increase leads, conversions, and sales using search engine optimization (SEO) *Set up pay-per-click advertising, including Google AdWords *Track metrics with hit meters *Market your site on Facebook *Create a shopping cart and enable credit card transactions