Product Strategy for High Technology Companies

[BACK COVER] product strategy for high technology companies2nd editionmichael e. mcgrath [CATEGORY] Management [head] how todays high-tech leadersmicrosoft, intel, motorola, and otherscontinue their dominance in an increasingly competitive marketplace. Companies looking to make a mark in todays crowded high-tech battlefield need two primary elements: a distinctive product and a powerful product strategy. Without both, they simply wont survive.Product Strategy for High Technology Companies, 2nd Edition, is todays only book on product strategy written specifically for high-tech companies. Updated and revised to encompass everything from changing product strategies to Web-based technologies, this forward-thinking book provides page after page of market-tested strategies and techniques that include: An in-depth examination of the market-proven Core Strategic Vision (CSV) and Market Platform Plan (MPP) Frameworks Case studies examining 14 unique differentiation strategieswhat worked, what didnt, and why More than 250 examples of product strategy in action, from the success of Microsoft to the equally stunningat the timefailure of Osborne The opportunities in todays wide-open technology marketplace are unparalleled in history. Benchmark yourself against the high-tech leadersand discover techniques to carve out your own area of expertise and successwith Product Strategy for High Technology Companies. [flap copy] Product Strategy for High Technology Companies2nd EditionMichael E. McGrath How did Xerox, a dominant world leader in light-lens copying, change its strategic focus in time to secure a foothold in the emerging digital technologies arena? Which line strategies helped Tylenol leverage its single productacetaminopheninto a broad-based platform that has sold nearly a quarter-trillion tablets? What innovative strategies did Dell Computer use to become a low-price leader in the notoriously razor-thin margin world of personal computers? Continuous technological changeShort product life cyclesFast-moving, innovative start-up competitors High-technology companies face a number of unique challenges not encountered by companies in other industries. And yet someMicrosoft, IBM, Apple, and Intel, to name just a fewconsistently overcome the same obstacles faced by others, and continue to strengthen their competitive positions year after year. How do they do it?Product Strategy for High Technology Companies defines how high-tech companies have used product strategy and product platform strategy to achieve competitiveness, profitability, and continued expansion in the Internet age. Product strategists in high-tech companies will get the latest information on developing successful product policiesincluding technological change, product differentiation, timing and contingency planning, as well as marketing and financial considerations. And far from offering a one-sided viewpo...