Storytelling in organizations : facts, fictions, and fantasies

A systematic account of storytelling in organizations. Yiannis Gabriel develops a theory of organizational storytelling by building on various approaches including narrative, folkloric, ethnographic, symbolic, social constructionist, and psychoanalytic. He then examines how stories can contribute to the study of the symbolic, cultural, and political dimensions of organizations, offering four case studies which make use of stories in exploring particular aspects of organizational life.