Brilliant Copywriting : How to craft the most interesting and effective copy imaginable

Craft the most effective copy imaginable.   If youve ever tried to create a really persuasive piece of copy that grabs your readers attention, then youll know its harder than it looks. Wouldnt it be helpful to have an expert on hand to reveal all their tips and tricks? To coach you through the entire process? Someone to tell you how the professionals really do it? Well, thats exactly what this book does. Brilliant outcomes Excite and persuade people with words Learn the trade secrets of top-notch writers Get results by getting people to read and act on your words Keep it clear, keep it simple, make it brilliant and original.  Ive been saying that for years.  Its a real joy to find that Roger and I think alike.  Read the book and learn. Yes, it is brilliant. Wally Olins, Chairman, Saffron Brand Consultants