FT Essential Guide to Making Business Presentations : How to deliver a winning message

This is the best kind of how-to book. It gives you insights as well as techniques, helping you to understand how people listen, how to connect with your audience and how to be compellingly persuasive. Simon Hayes, Chairman, Effective Image Ltd 'In this excellent book Phillip Khan-Panni explains why business presenters need to improve and he shows you exactly how you can do so. Very rarely do you find such step-by-step clarity as you have in this book, which is bound to help you present in the charismatic way of the award-winning Mr Khan-Panni himself.' Graham Jones, President, The Professional Speaking Association   YOUR ESSENTIAL GUIDE TO BUSINESS PRESENTATIONS The Financial Times Essential Guide to Making Business Presentations gives you the critical knowledge you need to plan, write and deliver your next presentation with maximum impact. It will also help you develop your presentation skills for the future by showing you how to coach yourself so you can consistently improve your performance. Written by a co-founder of the Professional Speaking Association, this book focuses on getting you the results you need from your presentation, whether you are selling a product or service, a proposed change or even your own skills and abilities. It will show you how to persuade your audience by being relevant, clear, engaging and memorable. FINANCIAL TIMES ESSENTIAL GUIDES: THE KNOW-HOW YOU NEED TO GET THE RESULTS YOU WANT