Attracting Equity Investors: Positioning, Preparing, and Presenting the Business Plan (Entrepreneurship and the Management of Growing Enterprises) : positioning, preparing, and presenting the business

This book is designed to help entrepreneurs understand how to obtain funding from an investor for the creation or development of a new business venture. It discusses how to evaluate a business concept from an investor's perspective before moving onto an examination of the practical issues involved, such as writing a compelling business plan and making a convincing presentation.