How To Write And Give A Speech : A Practical Guide for Executives, Pr People, the Military, Fund-Raisers, Politicians, Educators, and Anyone Who Has to Make Every Word Count

With more than 65,000 copies sold in two editions, this newly updated guide offers sound advice on every aspect of researching, writing and delivering an effective speech. Filled with anecdotes, examples and practical advice this accessible guide makes one of the most daunting tasks manageable - and even fun. Topics include: - Assessing the audience - Researching the subject - and deciding what to leave out - Using imagery, quotations, repetition and humour - Special-occasion speeches - Speaking to international audiences - Using Power Point and other visual aids - And more