Principles of business law

World-Renowned Shopper Scientist Dr. Herb Sorensen Reveals: How Todays Shoppers Think, Behave, and Buy New Insights for Creating High-Profit Retail Experiences! In retail, theres only one number one. Its not Wal-Mart or Costco, or even Amazon: Its the shopper. To create high-profit retail experiences, you need to know exactly how your shopper thinks, feels, and acts at the point of purchase. Dr. Herb Sorensen illuminates todays consumer behavior in the context of radical technological and societal changes that are transforming retail. Building on these deep consumer insights, Sorensen introduces revolutionary new approaches to improving performance in self-service retailwhatever you sell, via bricks or clicks. Youll discover todays best ways to get the right items to the right customers when they want them surpass the expectations of customers trained by online retail own every consumer moment of truth! New coverage includes: Converging clicks and bricks into a super-high-efficiency retail engineBuilding the webby store: visually managing every display like a web pageBringing product and shopper together via optimized navigation and searchMeasuring and promoting shopper efficiencyMotivating long-cycle purchases: cars, tech, appliances, apparel, and moreSpeeding todays shoppers from want to need