God's Man for the Gilded Age: D.L. Moody and the Rise of Modern Mass Evangelism : D. L. Moody and the rise of modern mass evangelism

At his death on the eve of the 20th century, D. L. Moody was widely recognized as one of the most beloved and important men in 19th century America. A Chicago shoe salesman with a fourth grade education, Moody rose from obscurity to become God's man for the Gilded Age. Evensen focuses on the pivotal years during which Moody established his reputation on both sides of the Atlantic through a series of highly popular and publicized campaigns. In chronicling Moody's use of the press and their use of him, Evensen sheds new light on a crucial chapter in the history of evangelicalism and demonstrates how popular religion helped form our modern media culture.