Financial intelligence for entrepreneurs : what you really need to know about the numbers / Karen Berman, Joe Knight ; with John Case

Managers in every business are expected to use financial data to make decisions, allocate resources, and budget expenses. But the truth is, many of us are uncomfortable incorporating hard numbers into our day-to-day work. In Financial Intelligence for Entrepreneurs, Karen Berman and Joe Knight tailor the groundbreaking work they originally introduced in Financial Intelligence to present the essentials of finance specifically for managers involved in entrepreneurial ventures. Based on their work training tens of thousands of managers and employees at leading organizations worldwide, Berman and Knight provide entrepreneurs with a deep understanding of the basics of financial management and measurement. Accessible, jargon-free, and filled with entertaining stories from real companies, Financial Intelligence for Entrepreneurs will help small business managers run the numbers with ease and communicate financial results with staff and colleagues with confidence.