Liknande böcker

Crossing the chasm : marketing and selling high-tech products to mainstr...
Bok av Geoffrey A. Moore
Marknadsföring
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Marketing : an introduction
Bok av Gary Armstrong
The innovator's dilemma : The innovator's dilemma
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Free : radikalt pris - ny ekonomisk modell
Bok av Chris Anderson
Purple Cow
Bok av Seth Godin
Principles and practice of marketing
Bok av David Jobber
Services marketing : integrating customer focus across the firm
Bok av Valarie A. Zeithaml

Rethinking marketing : the entrepreneurial imperative

Bok av Minet Schindehutte
For undergraduate and graduate courses in marketing and entrepreneurship.   This book rethinks the basic building blocks of marketing with an entrepreneurial perspective.