Designing brand identity : an essential guide for the entire branding team

Praise for previous editions of Designing Brand Identity (Wall Street Journal, Best-Seller, Spotlight 1/23/2011):"e;An inspiring and powerful toolkit."e;?The Marketer"e;Alina Wheeler provides a practical structure for the brand building process."e;?Al Ries, coauthor, Positioning"e;Wheeler's book offers a cogent description of how strategy and design meet in the real world among world-class companies."e;?Marty Neumeier, author, The Brand Gap"e;A valued reference book for all members of the branding team."e;?Communication Arts