Campaign Communication and Political Marketing

Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics. * Offers comparative analyses of campaigns from country to country * Covers topics such as advertising strategy, demography, the effect of campaign finance regulation on funding, and more * Draws on a variety of international case studies including the campaigns of Barack Obama and Nicolas Sarkozy * Analyses the impact of digital media and 24/7 news cycle on campaign conduct