mobile marketing revolution : how your brand can have a one-to-one conversation with everyone

One-to-One is transforming our worldhere s how you can join the Revolution What would your organization do with a technology that lets you crowdsource instantly and effortlessly and reach people who WANT to hear from you wherever they happen to be? Such a tool already exists and its in billions of mobile devices worldwide: SMS, or text messaging. However, theres more to messaging than simply broadcasting texts. To succeed with mobile messaging in the long termwithout disrupting your business or distracting your customersyou need to understand the bigger movement thats underway. The Mobile Marketing Revolution gives you the framework to listen to, empower, inform, engage, and enlist the very people on which your success depends. From fundraising to polling to selling products and services, this book shows how to use mobile messaging to turn even the briefest initial interaction into a permanent engaged relationship. Better still, you can achieve all this without expanding overhead or building campaigns from scratch, but instead by integrating mobile into your organizations existing processes and practices.